Customer participation in virtual brand communities: The self-construal perspective.
Yonggui WangShuang (Sara) MaDahui LiPublished in: Inf. Manag. (2015)
Keyphrases
- knowledge communities
- online communities
- social networks
- viewpoint
- electronic commerce
- virtual environment
- virtual world
- virtual reality
- augmented reality
- knowledge sharing
- neural network
- virtual communities
- customer relationship management
- social capital
- community detection
- inex book track
- immersive environments
- community members
- web communities
- customer service
- decision making
- e government