Shuang (Sara) Ma

Publication Activity (10 Years)

Years Active: 2015-2022
Publications (10 Years): 3

Top Topics

Immersive Environments

Messaging Service

Social Scientists

Top Venues

Inf. Technol. Dev.

Publications

Shuang (Sara) Ma, Ying Hua, Dahui Li, Yonggui Wang
Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project. Decis. Sci. 53 (4) (2022)
Shuai Wang, Shuang (Sara) Ma, Yonggui Wang
The role of platform governance in customer risk perception in the context of peer-to-peer platforms. Inf. Technol. Dev. 27 (4) (2021)
Ying Hua, Shuang (Sara) Ma, Yonggui Wang, Qimeng Wan
To reward or develop identification in online brand communities: evidence from emerging markets. Inf. Technol. Dev. 23 (3) (2017)
Yonggui Wang, Shuang (Sara) Ma, Dahui Li
Customer participation in virtual brand communities: The self-construal perspective. Inf. Manag. 52 (5) (2015)