Kalman Filtering Attention for User Behavior Modeling in CTR Prediction.
Hu LiuJing LuXiwei ZhaoSulong XuHao PengYutong LiuZehua ZhangJian LiJunsheng JinYongjun BaoWeipeng YanPublished in: CoRR (2020)
Keyphrases
- user behavior
- kalman filtering
- online advertising
- kalman filter
- click through rate
- user interaction
- video tracking
- user preferences
- user experience
- particle filtering
- web usage mining
- user browsing
- user actions
- individual user
- user behavior patterns
- search advertising
- click models
- sponsored search
- object tracking
- user activity
- search behavior
- implicit feedback
- face recognition
- three dimensional
- machine learning