CRBT customer churn prediction: can data mining techniques work?
Qian SuPeiji ShaoTao ZouPublished in: Int. J. Netw. Virtual Organisations (2010)
Keyphrases
- customer churn
- data mining techniques
- churn prediction
- prediction model
- data mining
- data mining technology
- prediction accuracy
- association rule mining
- historical data
- customer relationship management
- knowledge discovery
- regression model
- random forest
- data mining methods
- survival analysis
- rule induction
- data mining applications
- intrusion detection
- web usage mining
- data mining algorithms
- association rules
- feature selection
- credit scoring
- information retrieval
- machine learning