Marketing Information Systems: Their Current Status in Fortune 1000 Companies.
Raymond McLeod Jr.John C. RogersPublished in: J. Manag. Inf. Syst. (1985)
Keyphrases
- current status
- information systems
- competitive advantage
- customer relationship management
- marketing strategies
- business managers
- future directions
- predictive modeling
- private sector
- knowledge management
- market competition
- business world
- online marketing
- small and medium sized
- enterprise resource planning
- potential customers
- financial services
- information technology
- high tech
- support systems
- search engine optimization
- customer data
- marketing campaigns
- data mining
- customer base
- success stories
- service quality
- decision making
- consumer behavior
- business processes
- health care
- banking industry
- website
- databases
- long term
- customer behavior
- competitive environment
- statistical modeling
- user satisfaction
- project teams
- search engine marketing
- case study
- project management
- business intelligence
- electronic commerce
- international business