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Green Marketing Mix: A Review of Literature and Direction for Future Research.

Prashant KumarBhimrao Ghodeswar
Published in: Int. J. Asian Bus. Inf. Manag. (2015)
Keyphrases
  • literature review
  • long term
  • data mining
  • short and long term
  • real time
  • relevant literature
  • website
  • decision making
  • current status
  • marketing strategies
  • predicting future