The impacts of live chat on service-product purchase: Evidence from a large online outsourcing platform.
Lingfeng DongZhongsheng HuaLiqiang HuangTing JiFengxin JiangGuangzhu TanJie ZhangPublished in: Inf. Manag. (2024)
Keyphrases
- online stores
- service providers
- product information
- comparison shopping
- real time
- purchase decision
- online services
- value added services
- online retailers
- internet shopping
- service quality
- website
- information systems
- discussion forums
- sharing platform
- service platform
- grocery shopping
- web services
- online learning
- electronic commerce
- instant messaging
- social networks
- information technology
- product reviews
- client server architecture
- service discovery
- computer supported collaborative learning
- customer loyalty
- life cycle
- seamless integration
- chat conversations
- cloud services
- computer mediated communication
- potential customers
- service management
- shopping behavior
- customer satisfaction
- product design