Vorgehensmodell zur CRM-Einführung.

Dirk Moosmayer Sandra Gronover Gerold Riempp

Published in: HMD Prax. Wirtsch. (2001)

Keyphrases

customer relationship management
data mining applications
marketing strategies
relational databases
neural network
data mining
machine learning
information retrieval
search engine
clustering algorithm
high level
training data
information extraction
customer segmentation
relationship management