Scalable clustering and keyword suggestion for online advertisements.
Anton SchwaighoferJoaquin Quiñonero CandelaThomas BorchertThore GraepelRalf HerbrichPublished in: KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
- clustering method
- clustering algorithm
- parameter free
- keywords
- data points
- web pages
- k means
- online learning
- cluster analysis
- hierarchical clustering
- contextual advertising
- real time
- keyword search
- self organizing maps
- online environment
- graph theoretic
- data clustering
- information theoretic
- categorical data
- structured data
- multidimensional data
- web scale
- lightweight
- learning environment
- data sets