Modeling information diffusion in social media: data-driven observations.
Adriana IamnitchiLawrence O. HallSameera HorawalavithanaFrederick MubangKin Wai NgJohn SkvoretzPublished in: Frontiers Big Data (2024)
Keyphrases
- information diffusion
- data driven
- social media
- social networks
- diffusion models
- diffusion model
- diffusion processes
- diffusion process
- viral marketing
- network structure
- social media sites
- social networking
- online communities
- community detection
- information flow
- heterogeneous social networks
- social network analysis
- decision making