Customer-Driven Misconduct: How Competition Corrupts Business Practices.
Victor Manuel BennettLamar PierceJason A. SnyderMichael W. ToffelPublished in: Manag. Sci. (2013)
Keyphrases
- electronic commerce
- customer relationship management
- customer service
- customer behavior
- customer data
- competitive advantage
- market competition
- competitive environment
- business intelligence
- business processes
- direct marketing
- strategic management
- banking industry
- business transactions
- software vendors
- customer support
- marketing strategies
- small and medium sized enterprises
- customer base
- competitive intelligence
- information systems
- data mining
- case study
- knowledge management
- data driven
- business models
- ethical issues
- decision making
- online stores
- customer satisfaction
- business rules
- business environment
- enterprise architecture
- information technology
- human resource management
- call center
- marketing campaigns
- consumer behavior
- supply chain management
- business process
- service providers
- business opportunities
- data mining applications
- e learning
- financial data
- customer loyalty
- return on investment