A Case Study of Predicting Banking Customers Behaviour by Using Data Mining.
Xujuan ZhouGhazal BargshadyMoloud AbdarXiaohui TaoRaj GururajanKa Ching ChanPublished in: BESC (2019)
Keyphrases
- data mining
- customer churn
- customer relationship management
- customer segmentation
- retail banking
- direct marketing
- association rules
- banking industry
- data mining methods
- customer data
- financial services
- knowledge discovery
- commercial banks
- customer behavior
- data mining technology
- knowledge discovery in databases
- data mining applications
- real world
- data warehouse
- data mining algorithms
- machine learning
- case study
- banking services
- customer satisfaction
- test bed
- cluster analysis
- web mining
- business intelligence
- data mining techniques
- homeland security
- data mining tasks
- privacy preserving
- churn prediction
- service providers
- decision support
- decision making