An Efficient Customer Churn Prediction Technique Using Combined Machine Learning in Commercial Banks.
Van-Hieu VuPublished in: Oper. Res. Forum (2024)
Keyphrases
- customer churn
- retail banking
- churn prediction
- prediction model
- credit risk
- machine learning
- commercial banks
- data mining
- evaluation method
- credit scoring
- risk analysis
- feature selection
- customer relationship management
- machine learning methods
- random forest
- risk management
- exchange rate
- financial data
- regression model
- text classification
- rule induction