International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce.
Kihyon KimGyoogun LimPublished in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
- small and medium sized
- electronic markets
- consumer behavior
- data mining
- customer relationship management
- electronic commerce
- decision making
- cross selling
- customer base
- business models
- competitive advantage
- international business
- manufacturing companies
- data mining technology
- telecommunications industry
- customer retention
- market competition
- business opportunities
- business intelligence
- business transactions
- electronic marketplaces
- return on investment
- agent mediated
- short and long term
- mobile payment
- competitive environment
- business organizations
- business environment
- customer loyalty
- business processes
- purchasing behavior
- information systems
- direct marketing
- financial data
- high tech
- search engine
- customer support
- web services
- computer science
- business process
- customer behavior
- business activities
- electronic business