Kihyon Kim

Publication Activity (10 Years)

Years Active: 2022-2024
Publications (10 Years): 2

Top Topics

Purchasing Behavior

Business Organizations

Top Venues

Int. J. Mob. Commun.

J. Theor. Appl. Electron. Commer. Res.

Publications

Seokho Victor Lee, Hyungjin Lukas Kim, Kihyon Kim, Jinyoung Han, Hanjun Lee
Factors influencing attitude toward advertisements in location-based services and the mediation effect of advertisement context value. Int. J. Mob. Commun. 23 (4) (2024)
Kihyon Kim, Gyoogun Lim
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce. J. Theor. Appl. Electron. Commer. Res. 17 (1) (2022)