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Assessment Schema for Social CRM Tools: An Empirical Investigation.
Torben Küpper
Alexander Wieneke
Nicolas Wittkuhn
Tobias Lehmkuhl
Reinhard Jung
Published in:
Bled eConference (2015)
Keyphrases
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social networks
databases
user friendly
data model
software tools
social media
object oriented
xml schema
database
e learning
information technology
software engineering
data mining applications
customer relationship management
technological innovations