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Modeling partial customer churn: On the value of first product-category purchase sequences.

Vera L. MiguéisDirk Van den PoelAna S. CamanhoJoão Falcão e Cunha
Published in: Expert Syst. Appl. (2012)
Keyphrases
  • customer churn
  • customer base
  • product information
  • prediction model
  • real world
  • data mining
  • association rules
  • electronic commerce
  • evaluation method
  • customer relationship management
  • churn prediction