Product attributes and brand equity in the mobile domain: The mediating role of customer experience.
Margaret L. ShengThompson S. H. TeoPublished in: Int. J. Inf. Manag. (2012)
Keyphrases
- domain specific
- domain independent
- attribute values
- internet shopping
- life cycle
- consumer behavior
- mobile phone
- mobile devices
- customer base
- electronic commerce
- brand image
- customer service
- multi attribute
- mobile computing
- mobile environments
- user experience
- customer demand
- product development
- cross domain
- mobile applications
- data mining
- domain experts
- context aware
- decision trees
- e learning