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The Development and Measurement of a Customer Satisfaction Index (E-CSI) in Electronic Banking: An Application to the Central Vietnam Region.
Le Van Huy
Long Pham
Aidan O'Connor
Pham Dinh Tuyen
Published in:
Int. J. Strateg. Decis. Sci. (2017)
Keyphrases
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customer satisfaction
product design
customer retention
service quality
internet banking
online shopping
information quality
commercial banks
customer data
data mining
knowledge management
user satisfaction
customer reviews
core competence