Does Reputable Employee Behaviour in Social Networks Affect Customers' Trust and Word of Mouth? An Experimental Study.
Stefan IvensMario SchaarschmidtPublished in: ECIS (2015)
Keyphrases
- social networks
- virtual communities
- electronic marketplaces
- social influence
- social network analysis
- social network sites
- social media
- behave differently
- early adopters
- social networking
- social connections
- trust model
- business partners
- online retailers
- online social networks
- customer service
- service providers
- social relationships
- internet shopping
- network effects
- customer satisfaction
- network structure
- trust management
- data mining
- trust evaluation
- link prediction
- social interaction
- service times
- multi agent
- viral marketing
- human resources
- community detection
- collaborative filtering
- electronic commerce