To Animate or Not to Animate? - The Effects of Animation on Recall, Product Perceptions & Attitude.

Yee-Lin Lai Kai Lung Hui Na Liu

Published in: PACIS (2007)

Keyphrases

motion capture
motion capture data
attitudes toward
facial animation
human motion
computer graphics
human body
computer animation
life cycle
precision and recall
motion patterns
information systems
college students
purchase intention
exploratory factor analysis