Yee-Lin Lai

Publication Activity (10 Years)

Years Active: 2004-2009
Publications (10 Years): 0

Publications

Yee-Lin Lai, Kevin K. Y. Kuan, Kai Lung Hui, Na Liu
The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude. IEEE Trans. Engineering Management 56 (3) (2009)
Yee-Lin Lai, Kai Lung Hui, Na Liu
To Animate or Not to Animate? - The Effects of Animation on Recall, Product Perceptions & Attitude. PACIS (2007)
Yee-Lin Lai, Kai Lung Hui
Internet opt-in and opt-out: investigating the roles of frames, defaults and privacy concerns. CPR (2006)
Il-Horn Hann, Kai Lung Hui, Yee-Lin Lai, Sang-Yong Tom Lee, Ivan P. L. Png
Who gets spammed? Commun. ACM 49 (10) (2006)
Yee-Lin Lai, Kai Lung Hui
Opting-in or Opting-out on the Internet: Does it Really Matter?. ICIS (2004)