How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA.
Bandar Khalaf AlhartheyPublished in: Int. J. Online Mark. (2021)
Keyphrases
- purchase intention
- online video
- online shopping
- consumer behavior
- online stores
- electronic word of mouth
- product quality
- website
- virtual communities
- survey data
- online consumer
- customer satisfaction
- user interaction
- process control
- online retailers
- electronic commerce
- information systems
- purchasing behavior
- quality control
- recommendation systems
- real time
- consumer reviews
- service quality
- case study
- structural equation modeling
- marketing strategies
- product design
- manufacturing systems
- health care