Examining the Impacts of Electronic Word-of-Mouth Message on Consumers' Attitude.
Shasha TengKok Wei KhongAlain Yee-Loong ChongBinshan LinPublished in: J. Comput. Inf. Syst. (2017)
Keyphrases
- electronic word of mouth
- attitudes toward
- purchase intention
- online shopping
- positive or negative
- product quality
- statistically significant
- online stores
- online reviews
- virtual communities
- survey data
- positive and negative
- perceived usefulness
- marketing strategies
- customer satisfaction
- quality control
- social network sites
- social interaction
- electronic commerce
- learning styles