Login / Signup
Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system.
Dan Ke
Anran Chen
Chenting Su
Published in:
Electron. Commer. Res. (2016)
Keyphrases
</>
reputation mechanisms
online consumer
real time
online learning
website design
business models
trust model
business partners
trust evaluation
neural mechanisms
multiagent systems
independent variables
reputation management
trust and reputation models