Chenting Su

Publication Activity (10 Years)

Years Active: 2010-2016
Publications (10 Years): 2

Top Topics

Independent Variables

Online Consumer

Reputation Management

Top Venues

Cyberpsychology Behav. Soc. Netw.

Electron. Commer. Res.

J. Comput. Mediat. Commun.

Publications

Dan Ke, Anran Chen, Chenting Su
Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system. Electron. Commer. Res. 16 (2) (2016)
Zhimin Zhou, Chenting Su, Nan Zhou, Ning Zhang
Becoming Friends in Online Brand Communities: Evidence From China. J. Comput. Mediat. Commun. 21 (1) (2016)
Ning Zhang, Zhimin Zhou, Chenting Su, Nan Zhou
How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. Cyberpsychology Behav. Soc. Netw. 16 (11) (2013)
Wenyu Dou, Kai H. Lim, Chenting Su, Nan Zhou, Nan Cui
Brand Positioning Strategy Using Search Engine Marketing. MIS Q. 34 (2) (2010)