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Towards Understanding Customer Co-creation Experience for Mass Customization.
Mehmet Özdemir
Sander Van Goethem
Xander De Buysscher
Vincent Delrue
Arthur Verburgh
Alexander Van Gastel
Jouke Verlinden
Published in:
AHFE (17) (2020)
Keyphrases
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mass customization
product information
electronic commerce
product design
mass production
customer satisfaction
life cycle
business models
manufacturing process
product configuration
expert systems
product development