Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior.
Yi SunKwok-Kee WeiYaobin LuZhao PanPublished in: PACIS (2017)
Keyphrases
- purchase behavior
- social groups
- social sciences
- sponsored search advertising
- terrorist networks
- online communities
- social networks
- community structure
- social influence
- network structure
- peer to peer
- formal concepts
- artificial intelligence
- complex networks
- data mining
- link prediction
- electronic commerce
- case study
- decision trees