Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior.

Yi Sun Kwok-Kee Wei Yaobin Lu Zhao Pan

Published in: PACIS (2017)

Keyphrases

purchase behavior
social groups
social sciences
sponsored search advertising
terrorist networks

online communities
social networks
community structure
social influence
network structure

peer to peer
formal concepts
artificial intelligence
complex networks
data mining

link prediction
electronic commerce
case study
decision trees