Ubiquitous Customer Relationship Management (uCRM).
Sang-Chan ParkKwang Hyuk ImJong Hwan SuhChul Young KimJae Won KimPublished in: RSKT (2007)
Keyphrases
- customer relationship management
- data mining technology
- data mining systems
- data mining applications
- data mining
- competitive advantage
- relationship management
- critical success factors
- marketing strategies
- customer churn
- call center
- decision making
- customer retention
- electronic commerce
- itemsets
- natural language processing
- real world