Barriers in Business-IT Alignment in a Large Company in Manufacturing Area.
Fadi ShammasGuanjie MengLazar RusuPublished in: Int. J. Innov. Digit. Econ. (2020)
Keyphrases
- manufacturing companies
- manufacturing enterprises
- advanced technology
- supply chain
- product development
- business strategy
- customer service
- financial information
- financial statements
- information systems
- business process
- process improvement
- customer support
- image alignment
- manufacturing systems
- life cycle
- electronic commerce
- product life cycle
- small and medium sized enterprises
- decision making
- business activities
- business decisions
- customer retention
- quality control
- real world
- case study
- software engineering
- business models
- return on investment
- business applications
- business rules
- customer relationship management
- customer behavior
- customer data
- small businesses
- online learning
- decision makers
- competitive intelligence
- business environment
- data mining