Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools.
M. D. Sarwar-A. AlamDaoping WangAbdul WaheedPublished in: Int. J. Enterp. Inf. Syst. (2019)
Keyphrases
- marketing campaigns
- digital technologies
- marketing strategies
- fraud detection
- interaction effects
- negative impact
- website
- internet marketing
- search engine
- digital media
- educational resources
- electronic commerce
- advanced technologies
- higher education
- online learning
- gender differences
- e learning
- digital resources
- internet usage
- search engine marketing
- viral marketing
- online resources
- educational settings
- consumer behavior
- decision making
- data mining
- customer satisfaction
- learning community