What do we know about mobile Internet adopters? A cluster analysis.
Shintaro OkazakiPublished in: Inf. Manag. (2006)
Keyphrases
- cluster analysis
- mobile internet
- mobile devices
- categorical data
- user behavior
- mobile phone
- mobile users
- clustering method
- hierarchical latent class models
- location based services
- clustering algorithm
- unsupervised learning
- internet access
- data mining techniques
- data analysis
- cluster validity
- k means
- mobile services
- mobile commerce
- internet services
- data mining
- business models
- database
- context aware
- mobile applications
- latent class models