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Application of optimal control theory in marketing: What is the optimal number of choices on a shopping website?

Reza KheirandishAnjala S. KrishenPushkin Kachroo
Published in: Int. J. Comput. Appl. Technol. (2009)
Keyphrases
  • website
  • social media
  • data mining
  • information systems
  • computational complexity
  • small number
  • optimal solution
  • web content
  • estimation error
  • online shopping