Organize, socialize, benefit: how social media applications impact enterprise success and performance.
Franz LehnerNora FteimiPublished in: I-KNOW (2013)
Keyphrases
- social media
- social networks
- business activities
- social media platforms
- potential impact
- big data
- consumer products
- information systems
- user generated content
- public opinion
- social networking
- real world events
- social media data
- high impact
- enterprise architecture
- data sets
- knowledge management
- data sources
- information retrieval
- neural network
- databases