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Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications.

Beatriz Nery Rodrigues ChagasJulio Augusto Nogueira VianaOlaf ReinholdFábio Manoel França LobatoAntônio Fernando Lavareda Jacob Jr.Rainer Alt
Published in: WI (2018)
Keyphrases
  • literature review
  • fuzzy theory
  • case study
  • machine learning
  • current issues
  • information systems development
  • public libraries
  • data sets
  • e learning
  • decision trees
  • machine learning methods
  • machine learning approaches