How Does Social Media Interactivity Affect Brand Loyalty?
Travis K. HuangChun-Yung LiaoYi-Ting WangKuan-Yu LinPublished in: HICSS (2018)
Keyphrases
- social media
- social media streams
- brand image
- customer satisfaction
- social networks
- big data
- social networking
- e learning
- case study
- user generated content
- social media sites
- social media data
- potential customers
- social interaction
- social media platforms
- data sets
- intelligent tutoring systems
- competitive advantage
- social context
- real world events
- decision making