The Cost of Digital Advertisement: Comparing User and Advertiser Views.
Panagiotis PapadopoulosNicolas KourtellisEvangelos P. MarkatosPublished in: WWW (2018)
Keyphrases
- display advertising
- online advertising
- user interface
- multiple views
- user defined
- database
- sponsored search
- end users
- single view
- user preferences
- click through rate
- total cost
- user feedback
- user interaction
- collaborative filtering
- information systems
- user experience
- user model
- relevance feedback
- query formulation
- viewpoint
- customer service
- database systems
- metadata