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Current and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Review.
Yuehan Chen
Atichart Harnchamchai
Teeraporn Saeheaw
Published in:
ICEBE (2021)
Keyphrases
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literature review
social media
future directions
current status
information systems development
lessons learned
fuzzy theory
case study
current challenges
user generated content
design science
public libraries
data sets
social media data
mobile phone
website
current issues
knowledge management
social networks