E-Commerce Customer Relationship Management HICSS-38.
Jerry FjermestadNicholas C. Romano Jr.Published in: HICSS (2005)
Keyphrases
- customer relationship management
- data mining technology
- data mining systems
- competitive advantage
- relationship management
- marketing strategies
- data mining applications
- customer churn
- customer base
- business activities
- data mining
- call center
- electronic commerce
- artificial intelligence
- customer data
- knowledge discovery
- association rules
- decision making
- machine learning