Integration between Cloud Computing Benefits and Customer Relationship Management (CRM) Processes to Improve Organization's Performance.
Sana'a Nawaf Al-NsourHaroun AlryalatSamer Al HawariPublished in: Int. J. Cloud Appl. Comput. (2014)
Keyphrases
- customer relationship management
- cloud computing
- data center
- computing resources
- competitive advantage
- data management
- data mining
- relationship management
- data mining applications
- cloud computing environment
- marketing strategies
- customer churn
- business models
- data mining technology
- service providers
- enterprise resource planning
- cloud storage
- cloud platform
- computing infrastructure
- database
- cloud computing platform
- customer segmentation
- databases
- steady state
- decision making
- customer retention
- data sets