A Big Data-Driven Hybrid Model for Enhancing Streaming Service Customer Retention Through Churn Prediction Integrated With Explainable AI.
Usman Gani JoyKazi Ekramul HoqueMohammed Nazim UddinLinkon ChowdhurySeung-Bo ParkPublished in: IEEE Access (2024)
Keyphrases
- big data
- hybrid model
- customer churn
- churn prediction
- artificial neural networks
- cloud computing
- support vector regression
- data analysis
- data management
- data processing
- credit risk
- knowledge discovery
- business intelligence
- rule induction
- customer relationship management
- random forest
- prediction model
- data warehousing
- neural network
- machine learning
- data mining
- support vector machine svm
- video on demand
- rough sets
- video streaming
- response time
- customer satisfaction
- data mining technology
- feature space
- database systems