Customer relationship management and firm performance.
Tim ColtmanTimothy M. DevinneyDavid F. MidgleyPublished in: J. Inf. Technol. (2011)
Keyphrases
- customer relationship management
- data mining applications
- marketing strategies
- data mining
- competitive advantage
- relationship management
- data mining systems
- data mining technology
- customer churn
- call center
- machine learning
- customer base
- fuzzy clustering
- clustering method
- decision support
- association rules
- information technology
- case study
- customer data