Differences in Buyer Journey between High- and Low-Value Customers of E-Commerce Business.
Lukás KakalejcíkJozef BuckoMartin VejackaPublished in: J. Theor. Appl. Electron. Commer. Res. (2019)
Keyphrases
- electronic commerce
- business activities
- customer loyalty
- online stores
- business models
- customer relationship management
- business transactions
- business opportunities
- consumer behavior
- customer base
- electronic markets
- small and medium sized enterprises
- statistically significant
- customer preferences
- business processes
- business goals
- customer satisfaction
- service quality
- cost efficient
- cross selling
- business process
- electronic business
- direct marketing
- information asymmetry
- customer service
- call center
- product recommendation
- banking industry
- supply chain management
- service providers
- information technology
- decision making
- potential customers
- transaction costs
- customer churn
- business world
- marketing campaigns
- manufacturing companies
- customer support
- customer behavior
- data mining
- electronic marketplaces
- marketing strategies
- product information
- data mining technology
- business intelligence
- information systems