To Trust or Not to Trust? Predicting Online Trusts Using Trust Antecedent Framework.
Viet-An NguyenEe-Peng LimJing JiangAixin SunPublished in: ICDM (2009)
Keyphrases
- trust management
- trust model
- trust evaluation
- main contribution
- automated trust negotiation
- internet commerce
- virtual communities
- virtual teams
- website design
- reputation management
- measurement model
- privacy concerns
- conceptual framework
- management system
- information technology
- data sets
- individual level
- reputation systems
- probabilistic model
- information systems
- trust propagation
- consumer trust
- data mining