How should resale platforms operate the customer-to-business-to-customer mode?
Yuwen ZengXuanming BaiYusheng WangPublished in: Electron. Commer. Res. Appl. (2023)
Keyphrases
- electronic commerce
- customer service
- customer behavior
- customer relationship management
- customer satisfaction
- customer data
- direct marketing
- data mining
- customer base
- banking industry
- customer support
- consumer behavior
- competitive environment
- call center
- software vendors
- customer loyalty
- case study
- customer knowledge
- churn prediction
- marketing strategies
- business models
- data mining applications
- knowledge management
- decision making