Customer Relationship Management for Better Insights with Descriptive Analytics.
Imran bin ZulkifleeSu-Cheng HawKok-Why NgPalanichamy NaveenLucia Dwi KrisnawatiPublished in: Adv. Artif. Intell. Mach. Learn. (2023)
Keyphrases
- customer relationship management
- data mining
- business decisions
- data mining systems
- relationship management
- marketing strategies
- customer churn
- data analytics
- business intelligence
- data mining applications
- data mining technology
- competitive advantage
- customer retention
- call center
- data analysis
- case study
- cloud computing
- data management
- social media
- real world
- data mining methods
- data clustering
- data mining algorithms
- data mining techniques
- information technology
- database systems
- machine learning