The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies.
Riyad EidYasser El-KassrawyPublished in: Int. J. Online Mark. (2012)
Keyphrases
- potential customers
- business transactions
- marketing strategies
- online marketing
- business activities
- advertising campaigns
- online retailers
- electronic commerce
- criminal activities
- semantic relations
- customer data
- customer relationship management
- innovative ways
- market segments
- competitive environment
- high tech
- internet users
- customer satisfaction
- small and medium sized
- web technologies
- author biography
- customer service
- competitive intelligence
- customer behavior
- direct marketing