Yasser El-Kassrawy

Publication Activity (10 Years)

Years Active: 2012-2012
Publications (10 Years): 0

Top Topics

Direct Marketing

Market Segments

Small And Medium Sized

Top Venues

Int. J. Online Mark.

Publications

Riyad Eid, Yasser El-Kassrawy
The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies. Int. J. Online Mark. 2 (3) (2012)