Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management.
Wei MinPublished in: J. Convergence Inf. Technol. (2010)
Keyphrases
- customer relationship management
- management information systems
- competitive advantage
- data mining
- data mining applications
- data mining technology
- information management
- decision support system
- marketing strategies
- relationship management
- information systems
- customer churn
- information technology
- urban land
- call center
- customer base
- human resources
- customer segmentation
- decision trees
- machine learning
- databases