Social Customer Relationship Management and Organizational Characteristics.
Katerina KantorováPavel BachmannPublished in: Inf. (2018)
Keyphrases
- customer relationship management
- competitive advantage
- critical success factors
- relationship management
- contextual factors
- marketing strategies
- knowledge sharing
- information systems
- data mining applications
- customer churn
- information technology
- social media
- knowledge management
- social networks
- business activities
- data mining systems
- data mining
- data mining technology
- social networking
- real world
- customer retention
- call center
- social interaction
- markov chain
- decision making